These are the terms applicable to LinkedIn Certified Developers and their Promotions. You will have received notice from LinkedIn if you have been selected as a LinkedIn Certified Developer. These LinkedIn Certified Developer Terms and Promotion Guidelines are in addition to the API Terms of Use, which apply to LinkedIn Certified Developers, as with all LinkedIn API developers, with some exceptions noted below.

You have been selected as a LinkedIn Certified Developer so that you are able to build solutions for advertisers, including microsites, promotions, custom applications, and deeply integrated professional social networking campaigns that leverage LinkedIn’s content (“Promotions” developed for the benefit of “Advertisers”). Solely to allow your creation of Promotions that comply with the LinkedIn Promotions Guidelines, LinkedIn agrees that the following restrictions do not apply to such Promotions: Section 1.5(u) of the API Terms of Use (prohibiting use of the LinkedIn content for generating advertising, messages, promotions, or offers), and Sections 4(1) and 4(2) of the Platform Guidelines (prohibiting use of LinkedIn content to determine whether to display ads or promotions, which ads or promotions to display, and/or the content of ads or promotions).

For clarity, Promotions are “Applications” as that term is defined in the API Terms of Use and, except as expressly set forth in these LinkedIn Certified Developer Terms and Promotions Guidelines or as expressly set forth by LinkedIn in writing, all other aspects of the API Terms of Use apply, including those in Section 3.4, Data Storage and Conversion Limits. Your Promotions may only use data returned from the APIs for the benefit of the Advertiser for which you have created the Promotion, not for any other purpose. Data returned from APIs used in one Promotion may not be used with or commingled with data used in another Promotion, even if both are for the same Advertiser. Thus, each Promotion will receive its own API key.

You and your Advertisers must comply with the LinkedIn Promotions Guidelines for all Promotions that you develop as a LinkedIn Certified Developer. You are responsible for ensuring that your Advertisers are aware of and comply with these LinkedIn Promotions Guidelines. Compliance with these Guidelines is not a guarantee of lawfulness. Promotions are subject to many laws and regulations, some of which vary from jurisdiction to jurisdiction, and if you are unsure of the lawfulness of a proposed promotion, consult an expert.

LinkedIn Promotions Guidelines

1. Promotions may appear on or off the LinkedIn website, but for those on the LinkedIn website, they must appear solely within the Company Pages of the Advertiser for such Promotion.
2. Each Promotion must include a statement visible to users that it is not sponsored, endorsed, administered by, or associated with, LinkedIn.
3. Each Promotion that contains a content or sweepstakes or otherwise awards prizes to participants, whether based on skill or chance, (“Contest”) must include a complete release of LinkedIn from any legal liability in the Content terms and conditions that the Promotion hyperlinks to.
4. Each Promotion must comply with all laws and regulations applicable to it, whether such Promotion is a Contest or otherwise.
5. For Promotions that collect information from users, at the time of collection, the promotion must clearly inform users which Advertiser users are providing information to, and what privacy policy and/or Contest terms and conditions, if applicable, apply to such information.
6. You may not use LinkedIn features or functionality as a Promotion’s registration or entry mechanism. For example, the act of “Following” a company on LinkedIn or “Recommending” a product on LinkedIn cannot automatically register or enter a Promotion participant.
7. You may not condition registration or entry upon the member taking any action using any LinkedIn features or functionality other than connecting to your Promotion application or “Following” the Company Page involved in the Promotion (and, as stated in paragraph 5 above, these actions cannot automatically result in registration or entrance, so the user must take additional action to register or enter as well as the step of connecting to the applicable Promotion or “Following” the applicable Company Page).
8. You may not use LinkedIn features or functionality, such as the Share button, as a voting mechanism for a Promotion.
9. You may not incentivize with points, prizes, or other rewards 1-click actions on LinkedIn that publish Content on behalf of a user, including using a Share button or “Recommending” a product, with the exception of “Following” a company with LinkedIn’s express prior written approval of that aspect of your Promotion. All LinkedIn 1-click actions in your Promotion must be optional for the user, and the user must be presented with the option to “skip” using any 1-click action.
10. You may not automatically post Content on behalf of a User. This includes status updates, group discussion content, product or service recommendations, etc.
11. Users must create any Content they publish on LinkedIn via your Promotion. You may not pre-fill or auto-fill content for a user. You may, however, display suggested content or examples of quality content to guide users.
12. Promotions may not automatically send invitations to connect on LinkedIn or any other messages between users. Users must give permission prior to the Promotion sending each invitation or message.
13. You may not use LinkedIn’s name, trademarks, trade names, copyrights, or any other intellectual property in connection with a promotion or mention LinkedIn in the rules or materials relating to the Promotion, except as set forth in Section 1.4 of the API Terms of Use and as needed to fulfill obligations under these Promotions Guidelines.
14. Prior to launch of any Promotion, and any material modification of a launched Promotion, you must receive LinkedIn’s written approval. You will provide LinkedIn with any information it requires for its review, which shall include technical and branding review, including submitting written materials and/or provide a demo.
15. Unless LinkedIn grants a written exception, it requires at least thirty (30) days notice prior to the desired launch date of a Promotion, however, providing thirty (30) days prior notice of desired launch date does not guarantee that LinkedIn will complete its review and provide written approval pursuant to paragraph 13 above within such time frame, but LinkedIn will use commercially reasonable efforts to do so.
16. When you provide prior notice of desired launch of a Promotion, you must inform LinkedIn about expected API call volumes, including expected daily peak call volume, average usage at launch and expected growth in usage during the period of the Promotion. LinkedIn may, in its discretion, provide the Promotion with higher call volume limits than provided under the Usage Limitations set forth in Section 1.9 of the API Terms of Use.
17. LinkedIn may contact you about negative user feedback associated with a Promotion. If negative user feedback persists and you fail to address the underlying issues within timeframe deemed acceptable to LinkedIn, LinkedIn may exercise its rights under the API Term of Use to suspend the Promotion until the issues are corrected.
18. LinkedIn recommends that any advertiser for which you develop a Promotion spends at least $25K per month in LinkedIn Ads to drive traffic to their Promotion in order to make the Promotion successful.

LinkedIn may maintain a directory of LinkedIn Certified Developers on its website. You grant LinkedIn the right to display your trademarks, tradenames, logos, and other brand features, and other information which you provide to LinkedIn for directory purposes in our directory. We also may display sample Promotions you have launched, which we may reasonably alter or redact for directory purposes. If you ask us not to include a Promotion, or to remove a Promotion we are then displaying, we will make commercially reasonable efforts to do so promptly.

Your status as a LinkedIn Certified Developer is at LinkedIn’s discretion. LinkedIn may revoke your status as a LinkedIn Certified Developer at any time up by notice to you via your contact information registered in your developer account. LinkedIn may also cease the program for LinkedIn Certified Developers, including permitting Promotions, at any time.

LinkedIn may update these LinkedIn Certified Developer Program Terms and Promotions Guidelines at any time. LinkedIn will notify you of material updates to these LinkedIn Certified Developer Program Terms and Promotions Guidelines via a reasonable method (e.g., developer blog post, to the contact information registered in your developer account).