What solutions can you build?
Streamline and scale event management
Build functionality for seamless event creation, updates, and registration management with the Event Management API
Amplify event reach and engagement
Utilize the Event Ads API to promote events to targeted audiences before, during, and after they occur, maximizing attendance and engagement
Gain comprehensive event performance insights
Leverage the Ad Analytics API (within the Advertising API) for paid event performance data and the Share Statistics API (within the Community Management API) for organic event performance, to understand event impact and optimize future strategies
Enhance event promotion with targeted audiences
Easily create and target specific audience segments for event promotion using the Matched Audiences API and event engagement retargeting
*Note: The Matched Audiences API requires approval. First, apply for the Advertising API with an ads management or reporting use case. Once approved, submit a request through Developer Support for Matched Audiences API access.
*The Event Ads API is an endpoint available through the Advertising API. Partners looking to utilize Event Ads capabilities should request access to the Advertising API in the developer platform.
“By leveraging the Event Ads API, we've empowered our customers to create highly targeted event campaigns, resulting in a dramatic increase in event attendance and measurable ROI. This API is a game-changer for event marketing.”
Anish Chadda
VP of Product Management, Sprinklr
Meet the qualifications:
Do you have an established business?
Do you have an established use case ? Check here, for recommended use cases with Events Management and Event Ads API.
Does your use case align with our supported solutions and is not restricted?
Do you agree to comply with LinkedIn Marketing API Terms?
Apply for Development tier access:
1. Create an app, add Event Management API, and complete the access form under My Apps > select your app > Products.
2. If you are interested in Event Ads API, please apply for access to the Advertising API.
3. LinkedIn will review your application.
4. Check the Developer Portal for the status of your application.
5. If your application is approved, get started. If your application is rejected, review common rejection reasons, create a new app, and submit a new application.
Resources to get you started
• Getting started with the Advertising API
• API and permission tiers
• Combine Event Management API with Event Ads API