'goback' and 'trk=pro_other_cmpy'

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Andrew "Stan" Vincent's picture
Joined: 2011-07-12
Jul 12, 2011
'goback' and 'trk=pro_other_cmpy'

I'm probably off topic here so apologies; but if anyone can help that would be great.Can anyone explain the purpose of the strings in a LinkedIn company profile page URL?'goback' and 'trk=pro_other_cmpy'Thanks in hope...

Kirsten Hunter's picture
Joined: 2011-06-30
Jul 12, 2011

LinkedIn uses some of the parts of the URL for tracking purposes, to know what things come from the API and where they came from.  However, the URL should be viewed and used by our developers as an opaque string, rather than trying to understand or parse the various pieces.  Those pieces of information are used internally to LinkedIn.

Konrad Witte's picture
Joined: 2011-06-24
Nov 26, 2012

Dear LinkedIn,

Please avoid appending "?goback=" or any other HTTP GET query parameter to a third-party URL shared via your site.

Such extra parameters can create duplicate pages in caching systems as well as in the databases of other social media networks and search engines.

If you need to track, please append your parameters via the hash string.

Richard Dicaire's picture
Joined: 2012-12-29
Dec 29, 2012

Unfortunately the practice still continues. I was unaware of it until today, discovered when perusing apache logs, and wondered why the URL didn't 404.

Mark Buskbjerg's picture
Joined: 2012-02-27
May 22, 2013

Well.. if you are curious, maybe use it to track which LinkedIn group shares generates views!